August 2015

Talk the Talk

Green thumbs are taking over Twitter! Agvocates across the nation are getting inventive and posting photos of their thumbs on the golf course, at the farmers market, in their garden and in other creative locations to show their support for today’s ag! If you support all sustainable growing methods, give a thumbs up for agriculture before the end of August and participate in the Green Thumb Challenge! Here’s how:

For each submission, CLA will donate $1 to the Food Recovery Network, an organization that unites students across the country to fight food waste and hunger. Through the work of the Food Recovery Network, 814,325 pounds of food have been donated to the hungry. In addition, the winner of the Green Thumb Challenge will win an Apple Watch.

On August 10, @FarmGirlJen posted this photo above with the tweet, “@CropLifeAmerica 30+ tons of tomatoes per acre (preferably not green)! #GreenThumbContest”, winning a spot as one of CLA’s ‘Thumbs-of-the-Week’!

On August 11, CLA received a tweet with the photo above and the caption, “We just took the @CropLifeAmerica #GreenThumbContest Challenge in support of #sustainable #ag!”

NO PURCHASE NECESSARY. Void where prohibited. Contest runs 12:00 am ET 08/01/15 – 9:00 am ET 08/28/15; with four entry periods running Saturday to Friday. Open to US/DC residents 13+ with a valid Twitter acct and Internet access. Officers, directors and employees of CropLife America (“CropLife” or “Sponsor”), advertising and promotion agencies are not eligible to participate (collectively, the “Contest Entities”), and each of their immediate family members and/or those living in the same household (whether legally related or not) of each are not eligible to enter or win.To enter: Tweet a photograph that complies with the requirements of the Official Rules. Prize: One (1) Apple Watch. ARV: $600.00. Odds of winning depend on number of eligible entries received and the skill of the entrants. Sponsor: CropLife America, 1156 15th Street NW, Suite 400, Washington, DC 20005. See Official Rules at http://www.croplifeamerica.org/green-thumb-challenge for specific entry periods, restrictions, and full details. Contest is in no way sponsored, endorsed or administered by, or associated with, Twitter. Apple Watch™ is a trademark of Apple, Inc. Apple, Inc. is in no way associated with this Contest.

TELL ME MORE ABOUT…

The Difference Between Risk and Hazard!

In the conversation on crop protection technology, you may hear the words “risk” and “hazard” being discussed, but what do they mean? How can a substance present a risk without being a hazard?

Here’s how: Sharks are very hazardous. They have sharp teeth and, given the chance, would eat you for breakfast! But as long as you stay on dry land, the risk of being eaten by a shark is zero.

Check out two new animated GIFs created by CropLife International that help explain the difference between a hazard and a risk. To learn more about the concepts of risk and hazard, read an interview with Dr. Andrew Maynard who directs the Risk Science Center at the University of Michigan’s School of Public Health and produces a series of whiteboard videos called Risk Bites.

SOCIAL MEDIA

#TellMeMoreTweets

The most popular recent @CropLifeAmerica tweets:

Relationship building is one of the most important reasons to be an active member of the Twitter community, and our most popular tweets from this month are excellent examples of effective engagement. Below are a few tips on ways to build lasting and beneficial relationships 140 characters at a time:

  • You have personality – so use it: Inject a bit of yourself into your tweets instead of simply retweeting the title of an article or retweeting content from another tweet. Why do you feel the tweet is important? What makes you want to share it? You’re bound to get more followers and retweets when your tweets are original.
  • Ask and answer questions: Asking and answering questions is the best way to engage followers, gather info and learn more about your Twitter community.
  • Connect people and promote others: Including the handle of organizations and people mentioned in an article you’re tweeting, providing a hat tip (i.e. h/t) to a fellow tweeter as a source of the info you’re tweeting, and participating in Follow Fridays (i.e. #FF) are excellent ways to put the spotlight on other tweeters.
  • Be concise and craft your tweets carefully: If possible, try to use less than 140 characters – it’s easier for people to RT (re-tweet) or MT (modified tweet) your messages if they’re under the character limit. Also, try to limit hashtags to three or less in each tweet to avoid looking like spam.

Tell Me More Blog

Searching for perspectives on the benefits of modern agriculture? Read the Tell Me More blog for in-depth information on timely topics to share with family and friends.

SHARE-WORTHY RESOURCE OF THE MONTH

New Tell Me More Brochure

When talking with co-workers in the kitchen at work or chatting with other parents at the playground, topics surrounding food often come up. Do you buy local or in bulk? What nutrients do you look for? Is organic better for you? These and other questions can spur in-depth conversations that give you the chance to talk about how modern agriculture brings healthy food to your plate and how crop protection products are essential to that process. To help modern agricultural advocates, or agvocates, feel more confident in speaking up about the benefits of the crop protection industry, CLA developed the Tell Me More program. Download our new Tell Me More brochure to learn more about Tell Me More resources and how CLA can help you feel more confident talking about today’s ag.

TESTIMONIAL

Educating Friends and Family About Today’s Ag

As an agvocate for today’s sustainable farming methods, you can help spread the positive story of ag in America by sharing your experience and knowledge with your family and friends. Read the testimonials below about the ways agvocates teach those around them about today’s farming methods:

I support modern agriculture in America through my role as a National FFA (Future Farmers of America) Officer. Throughout my year of service I will travel 100,000 miles educating the youth of America about the agriculture industry. Part of my role is to incorporate agriculture advocacy within my workshops and keynote presentations. Not only will I interact with the youth of America, but also the business leaders of our great nation as I visit with sponsors of our organization.
- Ruth, Kentucky

I try to show people that pesticides are the opposite of impure and that, by definition, they reduce the “impurities” we, our property, and our food face. Most of the talks I give are centered around general household pest management, termite control, core safety, bee health, and similar topics. I help combat [negative] image[s] by highlighting how IPM (integrated pest management) tactics fit into modern pest management, how pesticides work on urban pests, and how our formulation and labeling make a huge difference in the life cycle of that product. We need more product stewards who understand how these tools work and [can] disseminate that message about pesticides.
- Matthew, New York

Personally, I plan to address the misconception of the farmer stereotype by encouraging agricultural education in the public school system. I will create and share lesson plans with teachers through professional development conferences and my local school system. Also, I plan to advocate for clubs, such as FFA, which encourage students to pursue careers in agriculture.
- Stacey

PROGRAM UPDATE

Get Your Master’s in Modern Ag…in Less Than 30 Minutes!

The crop protection industry is an innovative and fast-paced field—modern ag relies on continuous improvement and a devotion to advancement! By getting your Master’s in Modern Ag (MMA) through CropLife America’s Tell Me More program, you can stay up-to-date on the latest innovations and issues that arise in the pesticide industry. The primary MMA certification takes under 30 minutes to complete and gives you the opportunity to talk about why you support modern ag. Then, complete an MMA specialty certification, such as The Founders of Modern Ag or Supporting Soil Health, which take just five minutes each—enough time to learn something new!

Check back for new specialties throughout the year. For questions about the MMA program, contact Whitney Gray, communications coordinator at CropLife America, by email at wgray@croplifeamerica.org or by phone at 202-872-3847.