December 2015

Talk the Talk

The year 2015 is coming to a close, but there’s still time to spread the word about the benefits of crop protection technology! Download our Holiday Communications Toolkit and our poster, Toast to Modern Agriculture & Good Luck in the New Year, for facts about today’s ag that you can share with your family and friends.

CropLife America also developed a number of materials this year on topics related to modern ag that you can use at the office, at home or even online. Check out the list below or download our new flyerlisting many Tell Me More resources.

Posters

TELL ME MORE ABOUT…

Why Pesticides?

A company may decide to develop a new insecticide, herbicide or fungicide based on:

  • The practical needs of farmers, who manage their operations as part of their local agricultural communities
  • Current and potential threats to crops
  • Consumer demand for safe and healthy food

Share this information with your friends and family online using CLA’s new infographic, Why Pesticides?

Why Do Farmers Use Pesticides?

Farmers use crop protection technology to fight invasive insects, weeds and plant diseases that attack fruit, vegetable, grain and fiber crops. Even after farmers harvest their crops, insects, rodents and molds can harm grains and produce. Luckily, post-harvest use of crop protection products can help prevent huge losses. Let your friends and family know about the threats that farmers face and the benefits of pesticides using CLA’s new infographic, Why Do Farmers Use Pesticides?

SOCIAL MEDIA

#TellMeMoreTweets

The most popular recent @CropLifeAmerica tweets:

  • DYK soil may store more than 10% of CO2 emitted by human activity worldwide? Soil is a precious resource! #IYS2015 (posted with this inforgraphic: A Colossal Carbon Sink
  • Putting #pesticide residue into perspective: you would need to eat 500 apples in 1 day to be affected (posted with this infographic: How ‘Bout Them Apples?
  • The difference between data & knowledge? #Junkscience! http://goo.gl/o9hHGH Great article on @Forbes about the dangers of bad science 

An important part of using social media is finding, building and maintaining your community. Whether you’re tweeting about agriculture, the news or the latest television show, building a community will add value to your Twitter experience. You don’t need to read every post that comes across your feed to make the most of Twitter, but you should post on a consistent basis and find people who can make your feed a valuable place to check in each day.

  • Regularity: Set up a schedule for your tweets. Whether it’s once every hour or three times a week, it’s important to put a bit of forethought into your content and strike a nice balance with your social media schedule.
  • Engagement: Don’t be afraid to talk to others on Twitter! If you thoroughly enjoyed a follower’s suggested article or agree with their observations, let him or her know! Build a rapport with your community and become a recognizable face on their feed.
  • Tag It: Be sure to include tagged words (i.e. hashtags and handles) to help expand your reach on Twitter. Tagged items help you find followers and followers find you by organizing the vast amount of information on Twitter. A few quick tagging tips:
    • Make sure your hashtags are relevant;
    • Tag other people who may have written a post you’re sharing or in response to something they’ve tweeted; and
    • Limit your total number of clickable content in one tweet to three items. Example: “The difference between data & knowledge? #Junkscience! http://goo.gl/o9hHGH Great article on @Forbes about the dangers of bad science” (1. #Junkscience 2. Article link 3. @Forbes).

Tell Me More Blog

Searching for perspectives on the benefits of modern agriculture? Read the Tell Me More blog for in-depth information on timely topics to share with family and friends.

SHARE-WORTHY RESOURCE OF THE MONTH

CLA’s Holiday Communications Toolkit

Through the responsible use of crop protection products, farmers keep our tables and kitchens filled with our favorite holiday foods. This holiday season, take the opportunity to talk about the benefits of today’s agricultural methods using CLA’s Holiday Traditions Communications Toolkit (print) (animated). The toolkit contains easy-to-share facts and social media postings, such as:

  • Fact: Insecticides help control the cranberry’s number one insect enemy, the cranberry fruitworm, whose feeding can result in more than 50 percent fruit loss.1
  • For Twitter: Pesticides fight pests that reduce #cocoa yields by 1/3, ensuring more mugs of #hotchocolate this holiday season http://goo.gl/pbsBf7

TESTIMONIAL

Celebrate Hardworking Farm Families This Holiday Season

When you gather with your family for meals this month, take a moment to consider the hardworking families that grow America’s food. Read the testimonials below written by Master’s in Modern Ag alumni about the importance of family farms in the U.S. Then, share CLA’s infographic, Farms in the U.S., on your social media networks to show your support!

“As a fifth generation farmer, I support modern agriculture in America. Our family farm uses no-tillage, strip planting and crop rotation (corn, wheat and soybean) practices. Because of our location, we can plant/harvest three crops in two years. Overwintering wheat is an ideal cover crop for enriching the soil and for erosion control. We also grow other crops and vegetables with our latest project being GMO sweet corn for local markets and restaurants.

“Although there is a lot of public negativity regarding modern practices (crop monocultures, GMOs, loss of diversity, pesticide use, etc.), our family farm is highly productive and has been for 170 years.Sustainability is key for us and why wouldn’t it be for all farmers. After all, the farm is our business, our home and our future.”

- Lisa, North Carolina

“The biggest public misconception about agriculture is that farming is either done by low-tech small operations or by mega-corporations who do not care about the environment and are solely profit-driven. The first image is created by advertisers, restauranteurs and purveyors at farmers’ markets. The latter image is driven by the efforts of anti-technology NGOs, fueled by fundamental ignorance about the realities of modern agriculture.

“Most people do not realize that 97% of America’s 2.2 million farms are family owned1, are run on a very thin profit margin, and that farm families take great pride and responsibility for being stewards of the land. These same farmers are employing cutting edge technologies to generate the most productivity with the least waste or environmental damage.I can help improve awareness of modern farming by sharing this story and resources such as Tell Me More within my company and with my friends and family.”

- Daniel, California

“I was raised on a family farm which is still in operation today. Even though I am not actively engaged on a day-to-day aspect, I have two sisters and their husbands who farm the family farm along with their own land. I know how hard my sisters and brothers-in-law work, but not only do they work hard they constantly think about how they can effectively and efficiently grow nutritional, healthy crops that will help to feed the growing population of the world. Not only do they adapt to modern methods of farming with conservation practices, but they implement methods of farming that create a sustainable way of life on the farm.”

- John, Illinois

1 http://www.usda.gov/wps/portal/usda/usdamediafb?contentid=2015/03/0066.xml&printable=true

PROGRAM UPDATE

New MMA Specialty Certification – Protecting Our Pollinators!

Pollinating species – such as bees, birds, butterflies, bats and beetles – support plant life and our ecosystems. Agriculture in particular relies on a healthy pollinator population to keep crops growing. In fact, farmers depend on both native pollinators and contract pollination services to promote the growth of over 90 commercially grown crops in North America. Every year, pollinators add more than $24 billion to our nation’s economy.1

The best way to keep our pollinators buzzing is to work together! Beekeepers, growers, the crop protection industry and other stakeholders can all contribute to the effort to support pollinator health. Get your specialty certification in Protecting Our Pollinators to learn more about how you can contribute to this national effort.

CLA’s Master’s in Modern Ag (MMA) educational program includes our main MMA degree as well as three specialty certifications:

  • The Founders of Modern Ag
  • Supporting Soil Health
  • Protecting Our Pollinators

Make sure you’ve completed all three specialties in order to be a true master of modern ag! For questions about the MMA program, contact Whitney Gray, communications coordinator at CLA, by email atwgray@croplifeamerica.org or by phone at 202-872-3847.

1 Fact Sheet: The Economic Challenge Posed by Declining Pollinator Populations, The White House, 2014.