July 2015

Talk the Talk

Your glass of orange juice. The eggs on your plate. Your cotton shirt. What do these things have in common? They’re brought to you by agriculture! While we’re not all farmers, we’re all affected by farming. Give a thumbs up for agriculture this August and show us your green thumb for our Green Thumb Challenge! Here’s how:

For each submission, CLA will donate $1 to the Food Recovery Network, an organization that unites students across the country to fight food waste and hunger. Through the work of the Food Recovery Network, 814,325 pounds of food have been donated to the hungry. In addition, the winner of the Green Thumb Challenge will win an Apple Watch.

NO PURCHASE NECESSARY. Void where prohibited. Contest runs 12:00 am ET 08/01/15 – 9:00 am ET 08/28/15; with four entry periods running Saturday to Friday. Open to US/DC residents 13+ with a valid Twitter acct and Internet access. Officers, directors and employees of CropLife America (“CropLife” or “Sponsor”), advertising and promotion agencies are not eligible to participate (collectively, the “Contest Entities”), and each of their immediate family members and/or those living in the same household (whether legally related or not) of each are not eligible to enter or win.To enter: Tweet a photograph that complies with the requirements of the Official Rules. Prize: One (1) Apple Watch. ARV: $600.00. Odds of winning depend on number of eligible entries received and the skill of the entrants. Sponsor: CropLife America, 1156 15th Street NW, Suite 400, Washington, DC 20005. See Official Rules at http://www.croplifeamerica.org/green-thumb-challenge for specific entry periods, restrictions, and full details. Contest is in no way sponsored, endorsed or administered by, or associated with, Twitter. Apple Watch™ is a trademark of Apple, Inc. Apple, Inc. is in no way associated with this Contest.

TELL ME MORE ABOUT…

How Modern Ag Keeps Your Grill Hot!

When you heat up your grill this summer, you’ll have plenty of food to share at a low-price thanks to advancements in modern ag and crop protection technology. An informal survey from the American Farm Bureau Federation (AFBF) found that the average cost of a summer cookout for 10 people is $55.84, or less than $6 a person—3% less than a year ago. Like ketchup on your burger? Without the use of modern pesticides, 64 percent of all fresh market tomatoes and 51 percent of all processing tomato production in the U.S. would be lost. (Want Ketchup With That?). Download a high-resolution image of the 2015 Summer Cookout infographic from AFBF’s Facebook page.

SOCIAL MEDIA

#TellMeMoreTweets

The most popular recent @CropLifeAmerica tweets:

Everything is coming up green thumbs! Look for details of @CropLifeAmerica’s #GreenThumbContest US only;13+; Rules: http://goo.gl/wg6BLN

Paint your thumb green for a chance to win an Apple Watch! @CropLifeAmerica’s#GreenThumbContest US only;13+; Rules: http://goo.gl/epxFN7

We’re not all farmers, but we’re all affected by farming! @CropLifeAmerica’s#GreenThumbContest US only;13+; Rules: http://goo.gl/epxFN7

Tweet @CropLifeAmerica your green thumb & help @FoodRecovery reduce#foodwaste! #GreenThumbContest US only;13+; Rules http://goo.gl/epxFN7

Looking to promote your organization’s social media campaign? Like any other business initiative, a social media campaign should have a measurable goal, except that goal should be built on community, conversation and specific channels. Keeping chatter in your online community about your campaign drives interest and participation, such as through the tweets above that we’ve used to help pique interest in our upcoming Green Thumb Challenge. Here are a few tips when considering starting a social media campaign of your own:

  • Call-to-action: Make sure your campaign has a clear call-to-action. In the case of the Green Thumb Challenge, it’s to send a tweet to @CropLifeAmerica with a picture of your green thumb. While a call-to-action can be anything from “download this PDF” to “visit this page,” ensure it clearly tells your reader what action you want them to take.
  • A defined internal plan and action steps: Creating a calendar is the most efficient way to run a campaign. From alerting allied organizations and members to the campaign to scheduling specific tweets and Facebook posts each day, having a clear and defined path forward helps drive the campaign’s success.
  • Incentives: Supporting agriculture is definitely a worthwhile pursuit, but an extra incentive ensures added interest in your campaign. Offering a prize or matching charitable donation for every submission increases interest in your initiative and can open doors to new partnerships.
  • Utilize all social media platforms for promotion: Though the Green Thumb Challenge is a Twitter campaign, we’ll promote the challenge on our Facebook and LinkedIn pages as well. Hitting all platforms with promotional messages ensures that more people are aware of your campaign, which will hopefully lead to more submissions!

Tell Me More Blog

Searching for perspectives on the benefits of modern agriculture? Read the Tell Me More blog for in-depth information on timely topics to share with family and friends.

SHARE-WORTHY RESOURCE OF THE MONTH

Share CLA Infographics!

Next time you check your Facebook or Twitter accounts, consider sharing your love for modern ag with a CLA infographic! Great ones to share this summer include:

TESTIMONIAL

Jobs in Modern Ag

The production of healthy food, and the protection of crops, requires the minds and hands of people with a variety of backgrounds. From the development of a seed or seed treatment through to the harvest and delivery of produce, modern agriculture and the crop protection industry need people with many different skills. Read the testimonials below about the ways people contribute to getting food to your family’s plate:

“I work for an agricultural chemical manufacturer in the engineering design department. It is my responsibility to ensure all design elements are in compliance with federal, state, local and internal corporate design requirements. Our [department’s] job is to design new or modify existing facilities to meet the ever-increasing demands for herbicides and pesticides for the global agricultural market…We take our work seriously and are committed to doing our part to ensure that American agriculture can depend on having adequate supplies of these important products locally and globally.”
- Stephen, Iowa

“Being a technical global agricultural auditor for one of the largest seed companies in the world, I’m able to support modern agriculture both here in America and around the globe. [I make] sure that all phases of the full life cycle of plants (farms, processing plants, breeders, warehouses, laboratories, transporters) are following our strictest protocols to strengthen and maintain the integrity of the seed/plant and reduce any risk. It’s my job to visit and inspect each area involved to make sure procedures are in place and being followed, and to look for any gaps for opportunities to improve, [learn] and, most important, [strengthen risk] prevention.”
- Tiffany

“My position allows me to communicate the needs of ag retailers back to the manufacturers of crop protection products. These needs can vary from effectiveness (or lack of effectiveness) of products, crop safety and user safety. I also have the opportunity to seek out unique products that may control specific pests and reduce nutrient runoff, all the while increasing yields. In conclusion, I believe my influence in modern agriculture helps enhance the productivity of the American farmer and the industry of sustainable pest control options and practices.”
- Tom, Illinois

“As a toxicologist, I am providing resources to those that inquire about the safety of pesticides. I have also spent time explaining what a risk assessment is and how pesticides are regulated. I believe we need to begin advocating and promoting our science, together working with farmers, who utilize and rely on our products to provide safe, healthy food for our growing population.”
- Leah, North Carolina

PROGRAM UPDATE

New MMA Specialty Certification – Supporting Soil Health!

Healthy soil grows healthy plants. From the time a seed first enters the earth until a mature crop is harvested, a plant relies on the soil to house it and provide it with nutrients. Farmers can help keep soil healthy and productive through sustainable agricultural practices, such as an integrated pest management program that includes the responsible use of pesticides. Pesticides and other crop protection technology help growers reduce erosion, prevent runoff, sequester carbon and use less land while growing more.

As part of the 2015 International Year of Soils (IYS) celebration, CropLife America (CLA) is pleased to recognize the importance of soil in agriculture. Learn more about the importance of nurturing our soils and preventing erosion by completing CLA’s Masters in Modern Ag Specialty Certification: Supporting Soil Health.