June 2015

Talk the Talk

Modern agriculture is helping to decrease world hunger! A new report titled, State of Food Insecurity in the World 2015, shows that hunger is decreasing even with exponential population growth. Over the past 25 years, the number of people who are hungry has declined from one billion to about 795 million, or about one person out of nine. This means that about 2 billion people have avoided a “likely state of hunger” given the global population increase of 1.9 billion people since 1990-92.

Recently published by the Food and Agriculture Organization of the United Nations, the International Fund for Agricultural Development and the World Food Program, the report shines a light both on how hard countries have worked to meet the global food demand as well as areas that are still in need of help.

Multiple factors have contributed to the decrease in global hunger, including stable political conditions and overall economic growth in many countries. The expansion of primary sectors ─ mainly agriculture, fisheries and forestry ─ has also made a significant impact. Targeted assistance has addressed the specific needs of and improved diet quality for the most vulnerable groups of people. Notably, the report found that integrating family farmers and small holders in rural areas into well-functioning markets for food, inputs and labor helps reduce hunger and malnutrition among the poor in rural areas.

Already, modern ag including advancements in pesticide technology has contributed greatly to the decline in world hunger. Farmers are producing more food than ever before while reducing their environmental footprint. In the 1940s, one farmer in the U.S. produced enough to feed 11 people; today one farmer produces enough food for 150 people. Modern ag’s call to action is clear: ensure that every person has access to food now and for years to come.

Tell your friends about how crop protection products allow farmers to produce more while being good stewards of the land by sharing CropLife America’s (CLA) new infographics, Modern Ag Helping to Decrease World Hunger and Conservation Tillage & Sustainable Food Systems.

TELL ME MORE ABOUT…

National Strategy to Promote Pollinator Health

Protect our pollinators! On May 19th, the White House Pollinator Health Task Force released its much-anticipated report, National Strategy to Promote the Health of Honey Bees and Other Pollinators. The crop protection industry, growers, beekeepers, government agencies and other stakeholders are working now to identify how they can collaborate to address the many factors affecting pollinator health. Show your support for bees online by sharing CLA’s new pollinator-focused infographics!

Current Leaders in Modern Ag

Every day, scientists develop new technologies to help farmers improve efficiency, increase yields and protect the environment. Their persistence and ingenuity helps feed communities around the world, and it’s important that we recognize the contributions of science to agriculture. Current visionaries pushing modern ag discoveries forward include:

  • Andrew Z. Fire and Craig C. Mello, who discovered RNA interference (RNAi) for which they were awarded theNobel Prize in Physiology or Medicine in 2006. This discovery is leading to the development of new crop protection products among other items.
  • Alison Van Eenennaam, a specialist in animal genomics and biotechnology, who has helped communicate agricultural messages to policymakers and the public and is passionate about agricultural education. She recently received the 2015 Borlaug CAST Communication Award. Follow her on Twitter @BioBeef.
  • David Zaruk sits on the European Commission Horizon 2020 Ethics Panel for Research. He promoted openness and the importance of science in reaction to the 2013 European Union moratorium on neonicotinoid insecticides. Follow him on Twitter @Zaruk.

SOCIAL MEDIA

#TellMeMoreTweets

The most popular recent @CropLifeAmerica tweets were:

Who are the baddest #bugs around? Read these stories on how pests affect #farmers & our foodhttps://goo.gl/ShcDj5 @CropLifeIntl

Celebrate #bees & other pollinating insects during and following #PollinatorWeek from 6/15 – 6/21! Visit @Pollinators for info http://goo.gl/GspS59

What’s in store for the future of ag tech? @wallstdaily provides a glimpse of technology on the farmhttp://goo.gl/R7WId9 #agchat

Did you know the number of people using Twitter has increased by more than 50 million in the past year, and the network now has over 270 million active users? More and more people are using Twitter to speak their mind and learn about current events. Since people are turning to Twitter for their information, it’s important to build solid relationships with your followers, find your key audience and keep them engaged. Below are a few tips to build quality relationships on Twitter:

  • Use searches for keywords or hashtags relevant to your purpose for using Twitter. This way you can find fellow tweeters with whom you share interests and are more likely to find content you can use or re-tweet.
  • Use a tool like TweetDeck that allows you to quickly and easily see your feed, mentions, direct messages, lists and searches.
  • Actively interact on Twitter at least an average of once a day.
  • Mention other Twitter users in your tweets. Whether a user directed you to an article or you think a user will be interested in your tweet, make sure to include them!
  • Most importantly – tweet like a real, live person! Don’t just tweet the title of an article with the link and, by all means, leave the corporate speak for your next presentation. Adding your personal spin to your tweets will engage more folks and increase your likeability!

Tell Me More Blog Articles

Searching for perspectives on the benefits of modern agriculture? Read the Tell Me More blog for in-depth information on timely topics to share with family and friends.

TESTIMONIAL

CAPCA Members Speak Up About Modern Ag!

CLA is pleased to announce the winners of the California Association of Pest Control Advisors’ Master’s in Modern Ag (MMA) Challenge! Sara Savary of the Fresno Madera chapter and Jared Souza of the Tulare-Kings chapter each completed the MMA and submitted testimonials that demonstrate their commitment to speaking up about the benefits of modern ag and the responsible use of crop protection products. Excerpts from their testimonials include:

  • “When I am checking a field, I am actually counting the pests, looking at any damage they may be doing, and deciding if the pest populations and the amount of damage they are doing are something the farmer can live with. There are many tools of Integrated Pest Management that are used to take a sample of what is there, how much damage is going on, what kinds of natural control may be going on, and how much the situation has changed since the last check…When used responsibly, [pesticides] can help farmers grow our food safely and with very low environmental impacts.” – Sara Savary, Fresno Madera Chapter
  • “In order for farmers to keep pushing the limits on production and to keep doing more with less resources, we have to utilize the advancements and technologies that are coming out every year. New technologies like GPS, auto steer, seed treatments, and tillage equipment is what keeps farmers progressive and looking for that extra ton or bushel an acre to feed the world’s growing demand…When presented with the opportunity to speak up and defend farmers and agriculture in general, I jump at it…One by one, just by speaking up when presented with the chance, we can start opening the eyes of the people who need to know [about modern ag] the most.” – Jared Souza, Tulare-Kings Chapter

Congratulations, Sara and Jared! See the program update below for more information on starting a challenge at your organization!

PROGRAM UPDATE

Challenge Your Co-workers to Get Their MMA!

The crop protection industry is an innovative and fast-paced field—modern ag relies on continuous improvement and a devotion to advancement! By getting your Master’s in Modern Ag (MMA) and challenging your co-workers to do the same, your team can stay up-to-date on the latest innovations and issues that arise in the pesticide industry. The primary MMA certification takes just under 30 minutes to complete and the first specialty certification, The Founders of Modern Ag, takes just five minutes—enough time to learn something new!

CLA can help support your challenge by assisting with logistics, writing copy, providing intranet/newsletter ads, and other activities. Contact Whitney Gray, communications coordinator at CLA, by email or by phone at 202-872-3847 to get started! Download CLA’s MMA Challenge Flyer for more information.