May 2015

Talk the Talk

The crop protection industry is committed to protecting endangered species in and around farmland in an environmentally safe manner. Forty-two years after the federal Endangered Species Act was passed, the industry continues to develop new pesticide technologies to:

  • Grow crops more efficiently, thereby reducing the amount of acreage needed for growing and ultimately preserving habitat.
  • Fight invasive species that attack endangered species and deplete their food supply.

Speak up about how modern agriculture practices can help protect vulnerable species and conserve our land! Share our infographic on the role of conservation agriculture with your friends and family on social media. Or, post our new infographic on how reducing tillage through the use of crop protection tools helps keep carbon in the ground and reduce global warming! More infographics are available online here.

TELL ME MORE ABOUT…

Protecting Coffee Beans!

Did you know that coffee is worth over $100 billion worldwide, putting it ahead of commodities like natural gas, gold and silver?1 Like any other crop, coffee plants face myriad threats, such as the coffee berry borer which can reduce yields by 20 percent.2 By using an integrated pest management program, including the responsible use of insecticides, farmers have reduced coffee berry borer damage and increased the quality of coffee beans by 72 percent.3 Download our new poster to learn more.

1 http://www.businessinsider.com/facts-about-the-coffee-industry-2011-11#after-crude-oil-coffee-is-the-most-sought-commodity-in-the-world-1
2 https://croplifefoundation.files.wordpress.com/2012/07/62-colombia_coffee.pdf
3 http://jipm.oxfordjournals.org/content/jipm/3/1/G1.full.pdf

How Intellectual Property Contributes to Advancing Crop Protection Technology

The development of a new crop protection product can take 10 years and cost up to $256 million, making intellectual property (IP) protections essential for continued advancement. Continual innovation, protected by IP rights, helps farmers maximize their output and get food to your plate, while minimizing agriculture’s environmental footprint. To learn more, read CropLife International’s (CLI) article, What Do the Experts Say; download CLI flyers on four farm technologies that were developed with IP, check out CLI’s infographic Intellectual Property Helps Farmers Grow or watch a series of short videos. Let’s keep innovation going!

SOCIAL MEDIA

#TellMeMoreTweets

The most popular recent @CropLifeAmerica tweets were:

Sustainable #ag! Our infographic provides a look at how #conservation practices have evolved on the farmhttp://goo.gl/5WUqHy #EarthDay

Considering a career in #ag? @DairyHerd gives you 8 reasons to choose a career in #farminghttp://goo.gl/dZ9h4S #agjobs

What do 7 billion people have in common? Food! Watch our video to learn how #modernag creates choiceshttp://goo.gl/XnlC6G #GrownWithYou

Credible science starts with evidence that leads to a conclusion, not a campaign objective @Zaruk #ScienceSpeaks15

How and why do we use hashtags (e.g. #modernag)? Hashtags are an easy way to search and organize content. Clicking on the hashtag is a function of search, revealing all updates with that hashtag along with the people talking about it. Below is a breakdown of why hashtags are used and best practices to make the most of your hashtag use on social media.

Ways to leverage hashtags:

  • Conduct research: Hashtags can help you identify the frequency and reach of topics and discussions. They can also help you tap into audience sentiment.
  • Facilitate discussion: You can start conversations on social media platforms using hashtags! Brand discussions with a unique hashtag or start an #AMA (ask me anything) to get responses.
  • Promote events, products and initiatives: Developing a hashtag to promote events (e.g. #ScienceSpeaks15), products (e.g. #[product name]) and initiatives (e.g. #EarthDay, #GrownWithYou) is a great way to promote and develop a following for your company’s meetings and campaigns.

Best practices for hashtags:

  • Less is more: Hashtag one to three words in a tweet or post, but try not to go above three (it can look like spam).
  • Be original: When composing an original hashtag, do a quick search on Twitter to see if anyone else is using that particular hashtag and how it is being used.
  • #NoOneLikesLongHashtagsEver: Remember – tweets can only be up to 140 characters! If your hashtag is too long, no one will retweet it because it eats up all the characters. Succinct is impactful (and retweetable)!

For quick hashtag facts and tips, take a look at Social Times’ infographic, Hashing Out Hashtags.

Tell Me More Blog Articles

Searching for perspectives on the benefits of modern agriculture? Read the Tell Me More blog for in-depth information on timely topics to share with family and friends.

TESTIMONIAL

Innovation Fuels Crop Protection Technology

With the development of modern ag, farmers use advanced technology based on sound science to protect their crops. Read the testimonials below from our Masters in Modern Ag alumni on why innovation is important to the advancement of crop protection products.

“I believe one of the largest misconceptions about agriculture is the importance of bringing innovative products [to farmers] to enable [them] to feed more families. While it is important to educate and demonstrate to growers how new products over the last decade increase yields and, in turn, profitability, it is also important to educate the non-grower community on why innovation and technology in agriculture are important to feed a growing population and why the investments in agriculture are so critical to help grow a healthy planet.”
- Cory, North Carolina

“The technologies that make possible today’s safe and affordable foods deserve our attention and support. And it is not just about today. That attention and support can help set the stage for advancing those technologies to feed the world tomorrow.”
- Greg, Missouri

“I would say the biggest misconception of modern agriculture is that there is a lack of science and technology behind the practices…Modern agriculture uses some of the most advanced chemical formulations to target specific pests. These formulations take years to develop and even more years to get approved for sale in the U.S. The combination of these advanced formulations and the well-trained American farmer makes these chemicals very safe when used in their proper ways.”
- Jeffrey, California


PROGRAM UPDATE

Use CLA’s New Banner Graphics to Promote the MMA!

CLA developed the Masters in Modern Ag (MMA) program to help workers in the crop protection industry feel more confident in talking about the benefits of crop protection products. Through the MMA, participants take two short online quizzes and submit an essay or video testimonial about a personal story. They may also take CLA’s first specialty certification, The Founders of Modern Ag.

Use the graphics below on your organization’s intranet, television screens or other areas to encourage your fellow co-workers to get their MMA! For questions, contact Whitney Gray, CLA communications coordinator.

Sizing:

How to Enroll in the MMA Program

  • Click here to enroll. Use the key MMA2015.
  • Check your email for the confirmation link.
  • Log-in, and check the “My Learning” tab for available courses. Check back throughout the year as more specialty certifications are added!
  • Print your personalized certifications of completion.